An outcast-to-icon story. The story of Aliens Tattoo meeting BMW.
Rare are the moments in the life of an organization where it's one step forward is a giant leap for an entire industry - especially the Indian tattoo industry. BMW has a history of partnering with artists for its campaigns - musicians, designers, and animators. Now is the time for tattoo artists to join the illustrious list of artists - Jeff Koons, Futura 2000, Julie Mehretu, Esther Mahlangu, and Nikita Gale.
Meeting of fine craftsmanship.
BMW is renowned for its precision engineering and use of cutting-edge technologies with premium craftsmanship; it has a distinct design language with timeless appeal and focuses on customer service. The values are all too familiar to Aliens.
Since its inception, Sunny Bhanushali, founder of Aliens, has streamlined the otherwise fragmented industry with an uber focus on customer experience. The contemporary tattoo styles and designs, the use of technology, and innovative spirit; all have catapulted Aliens Tattoo into a name synonymous with artistic excellence. The major celebrities—from cricketers to Bollywood icons—trust Aliens Tattoo studios with their inscriptions.
It is here that the confluence of two industry pioneers occurs. This collaboration also marks the stamp of approval from a traditional brand. Otherwise expression of fringes, it has long come out of the shadows to be acceptable among the masses. Tattooing, a vibrant art, enjoys widespread acceptance among young adults.
Aliens x BMW
The collaboration started with a series of projects that showcased the unique synergy between automotive design and tattoo artistry. The kickstart to this project came when Aliens Tattoo set up its shop at BMW Motorrad—a premium lounge for BMW enthusiasts. The exclusive event saw Aliens Tattoo showcase its expertise through a plethora of activities:
Immersive tattoo workshop for BMW fans and enthusiasts to get a hands-on tattoo making experience.
The graffiti - an amalgamation of animals and mechanical parts - on a BMW bike with bio-organic paint shows the ethos of precision engineering with boldness.
BMW-inspired limited-edition custom artifacts—T-shirts and digital art—were used as giveaways.
The flash tattoo booth enabled BMW aficionados to get a tattoo.
Joytown 2024
What started as limited association matured into the exclusive tattoo and art partner status for BMW's exclusive events - Joytown 2024. In its second year, Joytown 2024 - a flagship BMW event, celebrates more than cars - a lifestyle. The event has everything from driving thrills to electrifying music, from culinary delights to music shows. The event was a high-octane spectacle, leaving attendees exhilarated and spellbound.
All that was done at the BMW Motorrad in Pune, the scale only multiplied—a bigger booth, more flash tattoo sessions, consultations, exclusive art prints and merchandise, and contests. The winners of the contest got free tickets to the BMW premier event, tattoo vouchers, and BMW-inspired art by Aliens Tattoo.
The Road Ahead
This came as a watershed moment in the company’s life. Partnering with BMW opened several other avenues. Iconic car makers MINI and the racing bike leaders DUCATI were next in the line.
However, this was only possible with Aliens' tireless desire to push for excellence. It also fills us, at Aliens Tattoo, with renewed vigor to keep pushing the domain of the tattooing industry. And to achieve many firsts in the times to come.
Final Thoughts
This groundbreaking partnership between BMW and Aliens ranks among the top echelons of Aliens Tattoo's collaborations; it’s a transformative moment for the tattoo industry. By joining forces with a global icon like BMW, Aliens Tattoo has not only elevated its brand but has also ushered tattoo artistry into mainstream recognition and respect. This alliance is a testament to the power of innovation, craftsmanship, and the relentless pursuit of excellence.
As Aliens Tattoo continues to break boundaries and set new standards, the road ahead is paved with endless possibilities. The excitement doesn't stop with BMW; MINI and DUCATI—several other iconic brands are on the horizon, ready to embark on this journey of artistic and technological fusion. This milestone fills us with an electrifying sense of purpose and an unwavering commitment to push the envelope in the world of tattooing.